Life with dementia
goes on
Instinctively harnesses the latest technology to help people living with dementia remain independent, even as daily tasks and habits become more difficult to maintain.
Lightening the load for carers
Caring for someone living with dementia requires huge resources of time, energy and thought. By automating tasks and keeping you informed at all times, we aim to remove some of the stress and to simplify your role.
Removing barriers to independence
If you are a person living with dementia, or have a mild cognitive impairment, you’ll be able to set up the daily tasks you find difficult, and receive the guidance you need to support you through your day.
An Else R&D project in partnership with the
Alzheimer’s Society
We're currently working with Alzheimer's Society, through their innovation accelerator programme. The partnership will help us refine Instinctively ready for launch in 2024.
Creating a sense
of routine
Once you’ve established your daily tasks in the app, you can create bespoke reminders, receive bespoke sensory cues, and access step-by-step guidance to help you complete your daily tasks and reinforce habits.
Tailored to you
As the person living with dementia, you’ll be reminded at preset times (set up by you and your carer) to complete daily tasks. You get to decide if they need detailed instructions, including voice-notes and images, or if you just need a simple reminder and prefer to complete the task alone. By making daily tasks more manageable, it aims to reduce confusion and enhance independence.
Peace of mind
Supporters of people living with dementia are able to create, monitor and manage tasks for their loved one. Our easy to navigate interface allows you to edit and tailor to your specific schedule and needs and have peace of mind they are carrying out daily tasks independently.
Register for updates
Signup for the product testing
We're getting ready to launch Instinctively in 2024. We're on the lookout for people who'd like to test early versions, partners who might help us, and also anyone who wants to stay informed for when Instinctively is ready to use.
The story so far...
Puja and Struan are experience architects at Else, an experience design and innovation agency that does things a bit differently. Without our shorter working week to make space for R&D, projects like this wouldn’t exist...
